Platform Expertise

Facebook

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Instagram

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Google Search

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Bing Search

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LinkedIn

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Pinterest

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TikTok

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YouTube

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X

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Facebook • Instagram • Google Search • Bing Search • LinkedIn • Pinterest • TikTok • YouTube • X •

Step 1: Paid Media Audit

We dive directly into your existing paid media campaigns to perform an audit on the setup, tracking, performance and creative to date. We will then put together immediate optimization recommendations as an outcome of the audit.

Also, no sweat if you have nothing to audit - we love a blank canvas.

Step 2: Paid Media Strategy

Once we have implemented immediate optimizations from the audit, we’ll work to put together a comprehensive strategy. We’ll do research on your target audience, your competitors, and craft your unique value propositions as a brand. The strategy will include which platforms, ad formats, creative, targeting, and budgets, that we recommend based on your goals.

Step 3: Paid Media Execution & Optimization

After approval of the strategy, we will develop all ad copy and creative assets for you. We will execute the campaigns, including setting up conversion tracking to be able to understand performance & tie your marketing spend directly back to sales. Once the campaigns are live, we will continuously monitor the campaigns and make optimizations towards top performance.

What Makes Us Different?

Performance Marketers

We are performance marketers through and through. We are trained to improve ROI (Return on Investment) and LTV/CAC (Lifetime Value to Customer Acquisition Cost). What you won’t see from us, are meaningless numbers, but rather data-backed insights to inform on quick next steps.

Startup to Enterprise Experience

We have experience from startup to enterprise, and we understand the nuances of each strategy. We know the most important goal of startups is profitability and we will keep that at the forefront of every recommendation. 

Full Funnel Optimization

We know the importance of matching the pre and post-click experience for the user. We will monitor performance post-click & provide guidance on optimizing the customer journey. 

Results

Achieved

13x

sales goal

by running a multi-channel paid media strategy with compelling creative that emphasized UVPs and social proof.

Achieved

27%

Improvement in Cost Per Lead (CPL)

by testing new creative assets, as well as optimizing keywords and targeting from our first campaign to our second.

 FAQs

  • We work with businesses of all sorts. Including, but not limited to: lead generation, e-commerce, services, and non-profits

  • We first do a free consultation meeting to understand your business objectives. We’ll then put together a custom proposal for you. We can work on a retainer model, or a flat fee model, depending on your needs.

  • Sure can! We have experience working with businesses all over the world.

  • Absolutely. We deliver monthly reports that will give you great insight in to campaign performance. These reports will include insights and recommendations as well. Each report is customized to your business needs.

  • The beauty of digital marketing is that you can spend as much or as little as you’d like. We like to understand your budget first, before giving you a recommendation on what to spend. Our strategy recommendations will include budget breakdowns by channel. Budgets of all sizes are welcome here.